fireaway pizza

fireaway pizza - tvc

An adrenaline-fueled television commercial for Fireaway Pizza, blending cinematic action with mouthwatering visuals. Filmed on location with live pyrotechnicians, the shoot featured a 100-foot fireball and a military tank charging at 30 mph, captured in real time with precision and control.

The high-octane stunts were paired with creative beauty shots of Fireaway’s signature pizzas, combining explosive energy with appetizing close-ups to deliver a bold, unforgettable brand statement.

A perfect fusion of action cinema and food advertising, this project showcased both technical filmmaking under pressure and a flair for creative visual storytelling.

Credits

Production Company - Perspective Pictures

Director - Rupert Rixon

Creative Producer - Jay Khatri

Director of Photography - Jade Aphrodite

Sound - Ben Heraud

Post Production - Jade Aphrodite

teCHNICAL sPECIFICATIONS

Runtime - 00:35

Sound Mix - Stereo

Aspect Ratio - 16:9

Camera - RED Dragon 6K / DJI Phantom 4 / Sony FX 3

Optics - Sigma Primes / Laowa Probe Lens

Format - Digital

Cinematographic Process - REDCODE RAW

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