fireaway pizza
fireaway pizza - tvc
An adrenaline-fueled television commercial for Fireaway Pizza, blending cinematic action with mouthwatering visuals. Filmed on location with live pyrotechnicians, the shoot featured a 100-foot fireball and a military tank charging at 30 mph, captured in real time with precision and control.
The high-octane stunts were paired with creative beauty shots of Fireaway’s signature pizzas, combining explosive energy with appetizing close-ups to deliver a bold, unforgettable brand statement.
A perfect fusion of action cinema and food advertising, this project showcased both technical filmmaking under pressure and a flair for creative visual storytelling.
Credits
Production Company - Perspective Pictures
Director - Rupert Rixon
Creative Producer - Jay Khatri
Director of Photography - Jade Aphrodite
Sound - Ben Heraud
Post Production - Jade Aphrodite
teCHNICAL sPECIFICATIONS
Runtime - 00:35
Sound Mix - Stereo
Aspect Ratio - 16:9
Camera - RED Dragon 6K / DJI Phantom 4 / Sony FX 3
Optics - Sigma Primes / Laowa Probe Lens
Format - Digital
Cinematographic Process - REDCODE RAW
