Summer Tailoring

Selfridges & Co - Summer Tailoring

A sleek, editorial-style social reel produced for Selfridges & Co, featuring style icon Jack Guinness sharing his summer tailoring advice. The piece combines sharp cinematography with vibrant seasonal visuals, highlighting effortless sophistication and modern British elegance. Blending candid personality with fashion-forward insight, the reel captures the essence of Selfridges’ approach to contemporary menswear—refined, confident, and timelessly cool.